Tenshi Partners - Leading Video Games Consultants

VIDEO GAME CONSULTANts

MENTORING

INVESTMENT READINESS

DUE DILIGENCE

FINANCE ACCESS

PROJECT DELIVERY

Tenshi Partners is a team of experienced entrepreneurs from the games and creative industries who provide an unrivalled breadth and depth of knowledge, expertise and connections in the digital, creative and interactive entertainment sectors. Tenshi Partners offers services ranging from mentoring and investment readiness programmes for start-ups; due diligence services for investors and large corporates; support in accessing finance and grant funding; and helping brands and corporates shape and define their strategy in the interactive sector and supporting the delivery of specific projects.

DUE DILIGENCE

We have experience of both sides of the due diligence process and can advise investors considering opportunities in the digital and games space. We have also worked with games publishers sourcing and evaluating development partners

DEVELOPMENT ADVICE

We work with studios to grow their development business. In today's market studios need a clear-headed strategy, and whether through work-for-hire or self published IP studios need the right partners to survive and thrive. We work with regional agencies to connect and promote businesses they support

GAMES ANALYTICS

Tenshi is building an analytics team, focused on mobile games, that can help optimise the acquisition, retention and monetization of your app. We get our hands dirty working with development teams and crunching the data whilst providing meaning and context for project sponsors

GAMES FOR BRANDS

The ubiquity of mobile devices and games bring exciting opportunity for brands to reach new audiences and engage consumers. We are helping brands and agencies cut through the noise with our rigorous focus on creating measurable value

ACCESS TO FINANCE

We support SMEs in the digital/creative space with our investment readiness programmes, finance finding capabilities and offer a specific programme for SMEs who are looking to access grant funding

BESPOKE

At Tenshi up to a third of our activity defies categorisation. If you have a problem to solve in the games business, give us a call and we'll see if we can help

PARTNERS

IAN BAVERSTOCK

Founding Partner

Ian is a founding partner at Tenshi. He has been growing and leading businesses in the games and technology sectors since 1989. This has included a 4 year spell as CEO of 300 man game developer Kuju Entertainment, an IPO on the AIM market, several trade sales of businesses and various fund raising exercises. Operationally, Ian led Kuju’s creative and business development expertise for many years, acquiring in-depth knowledge of marketing and brand development in the creative sector. Outside of his commercial roles, Ian was Chairman of TIGA, the UK games developers’ trade association, for 4 years. He is a Director of the Connected Digital Economy Catapult, an Advisory Board member of the Game Developers Conference & the Design Council and a Director of the One Big Game charity initiative. Ian is a Chartered Engineer and Member of the British Computer Society.

Leading and growing tech businesses since 1989 including CEO of Kuju Entertainment

and Chairman of TIGA

JONATHAN NEWTH

Founding Partner

Jonathan is a founding partner at Tenshi. Jonathan has over 20 years commercial, technical and corporate development experience as a Director of private and public companies in the new media and technology sectors. Since founding his first business in 1989 Jonathan has led both private and public fund raising activities, business acquisitions and disposals. As CEO of Kuju Jonathan oversaw the growth of the business from 35 staff when he lead an MBO in 1998, through public flotation on the London AIM market, to become a multi-site business employing more than 200 people with offices around the world. Jonathan graduated from York University with Honours in Physics and Computer Science

Specialist in access to finance and assisting start-ups with investment readiness

and general business strategy; leads the our Due Diligence function

MATT WOODLEY

Partner

Matt Woodley has worked in the games industry since 1985 when he started writing adventure game reviews for Computer And Video Games Magazine. Since then he has held senior positions at Eidos, GT Interactive, SEGA & EA and has been responsible for the marketing and creation of numerous multi-million selling titles across multiple formats. Matt believes that marketing and product development are in essence the same thing - you make products to go market and as such the development process needs to take into account insights into consumer demands and the marketing strategy needs to properly represent the product. He is surprised how many people still miss this. Graduate of the London School of Economics.

Specialist in marketing and creative direction, helping developers make games people will want to play, and then getting them noticed